For Tracking First, business is booming. The company have been a Business Incubator client at Salt Lake Community College’s Miller Campus for a little over a year and have just been awarded $4 million in funding, led by Silverton Partners with a strategic investment from Kickstart Seed Fund. They are now preparing to move on and occupy a bigger office space at Center Street in Provo, UT.
Tracking First is a marketing data management company. They create cloud-based tools that can help automate marketing campaign analytics and provide more accurate data reporting and improved ROI. They do this by helping find missing or miscategorized data and other holes in the marketing/sales flow.
“We were originally attracted to the Business Incubator at Miller Campus because of the professional atmosphere, like-minded business people, and extremely supportive staff,” said John Boyd, Chief Revenue Officer and Co-Founder of Tracking First. “We wanted to get out of the basement and be in a social environment and the value for startup workspace at the Business Incubator is incredible!”
Tracking first is expected to double in size over the next few years as they take on more Fortune 500 companies on their mission to fix broken marketing data and metrics.
About the Business Incubator:
The Business Incubator at SLCC Miller Campus is the largest publicly funded business incubator and co-working space in Utah and attracts a broad scope of entrepreneurs. With all of the business resources available in just one location, businesses can start, grow, and thrive. The Business Incubator is a combination of physical space along with training and direct mentorship.